● full launch bundleVertical Adventures
Rock Climbing Guides & Instruction
A full redesign for one of America's most recognized climbing schools, built to handle the complexity of multiple locations, courses, and bookings, and actually convert the visitors who land on it.
WEBSITE REDESIGN | BRAND IDENTITY | COPYWRITING | GROWTH STRATEGY KIT
Client Overview
Vertical Adventures is one of the most recognized rock climbing schools in the country. Founded in 1983 by legendary climber and author Bob Gaines, they have spent over 40 years guiding beginners, families, and experienced climbers across California's most iconic locations: Joshua Tree, Lake Tahoe, and Idyllwild. They were rated the number one climbing school in America by Outside Magazine.
This was not the first time we had worked together. Studio Avia has partnered with Vertical Adventures across multiple redesigns over the years, each one building on the last as the business continued to gro.
Full website redesign with brand identity, strategic copywriting, SEO, stock curation, booking system integration, and launch.
The Problem
Vertical Adventures had the reputation and the track record. What they didn't have was a website that matched it.
Outdated site that was hard to navigate
No clear path for visitors to understand their options and book
Multiple locations, guided climbs, and courses with no dedicated pages for each
Pricing scattered with no easy way to find what was relevant
For a business that runs entirely on bookings, a site that couldn't guide people forward was costing them
THE SOLUTION
What We Did
The redesign was built around the full complexity of what Vertical Adventures offers — giving every location, course, and offering the space it needed to convert.
Dedicated location pages for Joshua Tree, Lake Tahoe, and Idyllwild — each with terrain, seasons, what to expect, and what's available
Separate course pages for beginner and advanced tracks, so each offering speaks clearly to the right audience
Pricing guide added upfront so visitors could understand their investment without having to dig or ask
Flybook integrated directly into the site to shorten the path from landing to confirmed booking
Refreshed brand identity and new copy to give the site a look and feel as established as the company behind it
The Outcome
The new site gave Vertical Adventures a digital presence that finally matched the quality of the experience they deliver on the rock.
Visitors can find the right location, course, and pricing without friction
Each offering has a clear path to booking, reducing the need for back-and-forth
The brand looks and feels as established as the 30+ year company behind it
A shorter path from landing to booking means fewer drop-offs and more conversions
Ready to Get Started?
HERES HOW IT WORKS:
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Fill out a quick form with a few details about your business and what you're looking for. I'll get back to you within 24 hours.
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We'll jump on a free 30-minute call to get to know each other, talk through your goals, and make sure it's a good fit. No pressure, just a good conversation.
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After our call you'll get a custom proposal with the full scope, timeline, and investment laid out clearly. Everything you need to move forward with confidence.
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Accept your proposal and you're on the schedule. Your new website is only weeks away. Go ahead and get excited.